Gartner Digital Markets
Data Analytics Lead - Business Intelligence
01/2025 - Present
- Helped the Lifecycle team understand which features defined clients with the highest revenue per user, leading to the definition of specific audience campaigns.
- Mentored and guided team members to improve task prioritisation, leading to increased productivity and efficiency.
SnowflakeOraclePower BIGA4JiraConfluenceLaunchDarklyPythonThoughtSpotCopilotClaude
Gartner Digital Markets
Senior Data Analyst - Web Analytics and Site Performance
10/2021 - 01/2025
- Led A/B testing analysis to understand changes in user behaviour, helping teams identify the features that mattered most to end users, contributing to increases in CVR, RPC and overall revenue.
- Investigated and delivered user behaviour insights that generated new business opportunities by analysing how users interacted with website components.
- Redesigned Power BI dashboards, incorporated new business logic in the backend, added new features and launched a redesign that improved reporting accessibility and reduced navigation friction.
SnowflakeOraclePower BIGA4JiraConfluenceLaunchDarklyPythonThoughtSpotCopilotClaude
CaixaBank
Senior BI & Analytics
03/2019 - 10/2021
- Developed a machine learning model to identify specific groups of clients, enabling tailored benefits such as early banking services and education loans through personalised marketing campaigns.
- Used client meeting notes collected by account managers and applied AI-driven NLP techniques to categorise clients and identify product campaigns aligned with their interests.
- Used Adobe Analytics data to analyse campaign performance and engagement, enabling data-driven refinements that enhanced targeting and overall campaign effectiveness.
- Developed and maintained ownership of a weekly ROPO report, consolidating user navigation data from mobile app and website to identify customers who showed online interest and completed purchases offline in physical bank stores.
- Created interactive dashboards in Qlik Sense and Excel using VBA, providing stakeholders with comprehensive data visualisation and actionable insights.
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- Extracted, cleaned and analysed online user activity to optimise marketing campaigns.
- Built interactive dashboards in Qlik Sense and Excel VBA enabling data-driven decisions.
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- Developed dashboards and reports to monitor quality control and business performance.
- Managed ETL processes from multiple enterprise data sources ensuring data integrity and availability.
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Previous Consulting Experience
BI Developer and IT Consultant
10/2010 - 09/2014
- Designed and implemented BI dashboards and automated reports using SpagoBI, JasperReports and SAP Business Objects to monitor gas and energy networks.
- Developed and optimised C# and SQL Server applications for the Zon Box Nagra System.
- Planned and executed QA testing for ANACOM platform, identifying defects and collaborating with developers.
SpagoBISAP Business ObjectsOracleC#SQL Server