BI CONSULTING

I turn complex data into clear, interactive visuals so your team makes faster decisions and stays in control of performance.

14+ years delivering BI, dashboards and analytics at Gartner and CaixaBank. Available for remote and on-site contracts across Europe.

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Profile

Enterprise-oriented analytics profile

14+

Years Experience

Experience across BI, reporting and digital analytics work.

Industries Served

Financial services, technology, travel, energy and e-commerce.

Flexible

Day Rate

Pricing based on complexity and duration of the engagement.

Global

Remote Ready

Experienced working with distributed teams across multiple time zones worldwide.

Industries

Financial ServicesTechnology and SaaSTravel and TransportEnergy and UtilitiesE-Commerce

Regional winner - Poliempriende Entrepreneurship Contest

Expertise

Business intelligence support for enterprise teams

The focus is on reporting, BI delivery and analytics clarity rather than broad technology claims.

End-to-End Dashboard Delivery

Executive dashboards, reporting layers and board-ready views designed to help stakeholders move from data access to decision-making quickly.

Power BI reporting design
Business logic refinement
Stakeholder-ready dashboards

Business Intelligence and Reporting

BI environments shaped around dependable reporting, data integration and practical access for commercial, operational and leadership teams.

ETL and reporting flows
Cross-source data consolidation
Operational and management reporting

Web Analytics and Experimentation

Measurement, funnel analysis and A/B test evaluation for teams that need clearer visibility into user behaviour and performance drivers.

GA4 and Adobe Analytics
A/B test analysis
Conversion and behaviour insights

Product Analytics and KPI Definition

Clear metric frameworks and product analytics setups that give teams confidence in what they are measuring and why it matters to the business.

KPI framework design
Product metric instrumentation
Reporting alignment across teams

Process

How I Work

A clear process from first call to final handover.

Discovery

I start by understanding your data landscape, tools and business goals. No assumptions, just clear alignment on what matters and what success looks like.

Delivery

I build iteratively, sharing progress early and often. Dashboards, models and reports are built to be understood and used by your team, not just by me.

Handover and Support

Full documentation, team training and optional ongoing support. You stay in control of your data long after the engagement ends.

Tools and Platforms Used Across Career

BI, reporting and analytics platforms used in production environments

The focus stays on business intelligence, reporting and analytics delivery rather than programming languages or generic tooling lists.

BI and Visualisation

8 platforms

Power BI

Executive dashboards and reporting environments.

QlikView

Legacy BI dashboards and server-managed reporting.

Qlik Sense

Interactive analytics and stakeholder-facing views.

Tableau

Visual analytics and exploratory dashboarding.

Looker

Model-driven analytics and embedded reporting.

SAP Business Objects

Enterprise reporting and scheduled distribution.

SpagoBI

Open-source BI for structured reporting environments.

Excel Dashboards

Flexible reporting and rapid prototyping for stakeholders.

Data Platforms

3 platforms

Snowflake

Cloud data warehousing for modern analytics stacks.

Oracle

Enterprise data environments and reporting sources.

SQL Server

Relational database querying and reporting layer integration.

Analytics

2 platforms

Google Analytics 4

Digital behaviour analysis, funnel reviews and experimentation.

Adobe Analytics

Campaign and customer journey analysis for enterprise teams.

Experimentation and Workflow

5 platforms

ThoughtSpot

Search-driven analytics and self-service BI for business users.

LaunchDarkly

Feature flag management and controlled experiment rollout.

Python

Data processing, automation and analytics scripting.

Excel VBA

Automated reporting and macro-driven workflows.

Jira and Confluence

Project tracking and documentation for analytics delivery.

Career

Experience

Gartner Digital Markets

Data Analytics Lead

01/2025 - 01/2026

Led A/B test analysis to understand user behaviour changes, helping teams focus on features that mattered most to end users, leading to significant increases in CVR, RPC and overall Revenue.
Redesigned Power BI dashboards, incorporated new business logic in the backend, added new features and launched a redesign that reduced clicks to insight.
Helped Lifecycle team understand which features defined clients with the highest revenue per user, leading to definition of specific audience campaigns.
Investigated and delivered user behaviour insights that generated new business opportunities by analysing how users interacted with website components.
Mentored and guided team members to improve task prioritisation, leading to increased productivity and efficiency.

SnowflakeOraclePower BIGA4JiraConfluenceLaunchDarklyPythonThoughtSpotCopilotClaude

Gartner Digital Markets

Senior Data Analyst - Web Analytics and Site Performance

10/2021 - 01/2025

Led A/B test analysis to understand user behaviour changes, helping teams focus on features that mattered most to end users, leading to significant increases in CVR, RPC and overall Revenue.
Redesigned Power BI dashboards, incorporated new business logic in the backend, added new features and launched a redesign that reduced clicks to insight.
Helped Lifecycle team understand which features defined clients with the highest revenue per user, leading to definition of specific audience campaigns.
Investigated and delivered user behaviour insights that generated new business opportunities by analysing how users interacted with website components.
Mentored and guided team members to improve task prioritisation, leading to increased productivity and efficiency.

SnowflakeOraclePower BIGA4JiraConfluenceLaunchDarklyPythonThoughtSpotCopilotClaude

Plus 7 more roles since 2010

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Get in Touch

Ready to Work Together?

Let's discuss how data can drive better decisions for your business. I respond quickly and speak your language, both technically and literally.

Fastest response, usually within hours

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Availability and Details

Remote contracts · On-site Barcelona · EU travel · Short and long-term engagements · Immediate start

Portuguese (Native) · English (C2) · Spanish (C1)